Organic sector gets Major investment

Perceptions of organic food are changing as more people are becoming aware of the benefits of eating naturally. This has led to some of the largest cereal companies, such as Kellogg’s and General Mills, investing in organic food production.

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Why organic?

Organic foods not only contain healthier ingredients but also have the advantage of being free from pesticides and other unhealthy constituents. According to the Soil Association, significant differences were found between organic and conventional farming in research published by the British Journal of Nutrition. The report claims that crops grown organically are as much as 60% higher in various antioxidant compounds related to good health than crops grown conventionally.

The same report says researchers found that 53% of people who choose organic food do so to avoid chemical residues. Much higher levels of pesticides and the toxic metal cadmium are found in conventional crops than in organic crops, with cadmium levels building up in the body over time.

Kellogg’s and General Mills

The snack producer Pure Organic has been purchased by Kellogg Company’s Kashi brand. Kashi, which has been manufacturing fruit and vegetable strips, grain bars and nut bars for ten years, acquired Pure, which makes fruit snacks and vegan organic nutrition bars that are free from gluten, dairy and soy, earlier this month. Veronica Bosgraaf, Pure Bar’s creator, says she was excited to join Kashi as it appreciated Pure’s values. A further advantage is that both companies operate from southern California.  This is probably stored safely and securely on shelving for instance garage shelving at sources like

General Mills is now partnering Organic Valley, bringing its number of organic brands to nine. General Mills is planning to increase the acreage from which it sources organic ingredients, with plans to double it by 2019.

Cereals processing technology

One of the most important and oldest of food technologies, cereals processing technology involves many procedures from grain cleaning to milling. Processing cereals naturally requires machinery and companies in the UK can obtain used food processing machines at a reasonable cost.

Producers of raw materials right through to manufacturers of the final product all need the appropriate equipment and other food machinery brokers and auctioneers.
The organic sector is set to grow again following the slump it suffered in the financial recession; therefore, more major companies may invest in organic producers.