Perceptions of organic food are changing as more people are becoming aware of the benefits of eating naturally. This has led to some of the largest cereal companies, such as Kellogg’s and General Mills, investing in organic food production.
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Why organic?
Organic foods not only contain healthier ingredients but also have the
advantage of being free from pesticides and other unhealthy constituents.
According to the Soil
Association, significant differences were found between
organic and conventional farming in research published by the British Journal
of Nutrition. The report claims that crops grown organically are as much as 60%
higher in various antioxidant compounds related to good health than crops grown
conventionally.
The same report
says researchers found that 53% of people who choose organic food do so to
avoid chemical residues. Much higher levels of pesticides and the toxic metal
cadmium are found in conventional crops than in organic crops, with cadmium
levels building up in the body over time.
Kellogg’s and General Mills
The snack producer Pure Organic has been purchased by Kellogg Company’s Kashi
brand. Kashi, which has been manufacturing fruit and vegetable strips, grain
bars and nut bars for ten years, acquired Pure, which makes fruit snacks and
vegan organic nutrition bars that are free from gluten, dairy and soy, earlier
this month. Veronica Bosgraaf, Pure Bar’s creator, says she was excited to join
Kashi as it appreciated Pure’s values. A further advantage is that both companies
operate from southern California. This
is probably stored safely and securely on shelving for instance garage shelving
at sources like https://www.garage-shelving.co.uk.
General Mills is now partnering Organic Valley, bringing its number of organic
brands to nine. General Mills is planning to increase the acreage from which it
sources organic ingredients, with plans to double it by 2019.
Cereals processing technology
One of the most important and oldest of food technologies, cereals processing
technology involves many procedures from grain cleaning to milling. Processing
cereals naturally requires machinery and companies in the UK can obtain used
food processing machines at a reasonable cost.
Producers of raw materials right through to manufacturers of the final product
all need the appropriate equipment and other food machinery brokers and
auctioneers.
The organic sector is set to grow again following the slump it suffered in the
financial recession; therefore, more major companies may invest in organic
producers.