The main reason why you should avoid a cluttered website design is because it is a massive turn off for your potential clients and customers. Clutter causes your brain to shift into multitasking mode which slows down the ability to focus on a singular task when visiting a website, resulting in visitors getting overwhelmed and abandoning the site altogether.
A website that is cluttered and overloaded with animation, stock photos and other virtual clutter is sending out the message that you are not a serious business. It also damages user experience because it makes it difficult for users to find what they are looking for and results in a page that is slow to load.
Another big issue with a cluttered website is that it creates visual confusion for your visitors because the information on the page is competing with each other for their attention. This is why it’s so important to incorporate white space in your web design, which allows elements of a page to stand out and communicate clear information to your visitors. For advice on Website Design Surrey, consider https://www.akikodesign.com/design/web-and-digital
When you use white space properly it helps to declutter your website design, improve navigation and highlight key areas of a page such as your call to actions. For example, the highlighting of a call to action on the homepage is an effective way to ensure that this piece of key information stands out on the webpage and encourages visitors to take the next step in their journey with the company.