Whether you are just starting on your digital marketing journey or are ready to get to the next level, you may have heard the term ‘programmatic bidding’. What is this, and how can it benefit you as an advertiser? We answer this question and more in this short introduction to programmatic bidding.
Automated bidding process
Programmatic bidding is a type of automated bidding process that takes place between the publisher and advertiser. When a user lands on a website, some of their information is shared by the publisher with advertisers via a bidding platform. These advertisers bid for the space, analysing the user information provided to decide how much they want it. The process is all done by automaton and takes milliseconds.
What is the benefit of programmatic bidding?
This type of automated bidding for advertising space allows advertisers to show adverts to the most relevant users rather than leaving their ads to be seen by the wrong people. Not only is the advertiser able to take advantage of targeting the right users but also the user sees ads that are relevant to them.
This kind of bidding is used with many types of online ad spaces, including HTML5 banners. If you would like to find out more about HTML5 banners and how they can benefit your advertising campaigns, digital ad professionals can provide lots of information and advice.
Automated bidding has been around for some time, but many people are not aware of it. For the user, the process happens so quickly that it appears seamless and they see the ads they want to see rather than those they don’t. For the advertiser, it means they are only paying for advertising space in the right places, to be seen by the right users.