As smartphones dominate web traffic and sites scrabble to adapt to the growing power of mobile search, here is a look at the main reasons why responsive design is an essential SEO tactic today.
If a site runs smoothly and is intuitive, visitors are more likely to hang out for longer rather than quickly heading elsewhere. Since Google can tell how long people spend viewing landing pages linked to its SERPs, this is an issue for optimisation.
Responsive design ensures that all visitors can view and use a site with ease, irrespective of the device they happen to have in their hands. This level of consistency will cut your bounce rates and improve your search rank.
Unlock Page Load Speed Potential
The longer a page takes to load, the worse it will perform on SERPs, which is why the flexibility and fluidity of responsive design is so attractive to site owners at the moment.
Agencies like starwebinnovations, which offers web design in Reading, can provide guidance and expertise on responsiveness, as well as outlining other elements which impact page load speed from the hosting end of the arrangement.
Many see the impending impact of Google’s mobile-first approach to indexing as being yet another seismic shift that will alter the world of web design and SEO irrevocably. While the true scale of any changes cannot be predicted at the moment, preparing to embrace this brave new world ahead of time with responsive design will put sites in a solid position.
For example, a responsive site can cut back on duplicate content in a way that is not achievable when having two separate versions of pages for desktop and mobile browsers. Mobile-only sites tend to slip down SERPs, especially if they have exactly the same copy as is found on the full-blown site.
Secure Social Impact
While Google and other search engines still dictate how a lot of traffic is generated, the rise of smarpthones has given social networking platforms a great deal of power. And when it comes to making sure that your content is shared, catering to mobile users is essential.
Gaining organic traction by getting people to link to your site from popular services like Facebook and Twitter will only be possible if it is responsive and thus easy for them to use.