Your website is one of the most important parts of your business nowadays. It’s vital to your business’s success, so here are some great web design tips you’re probably not using.
Make Sure Everything is Readable
Your content and information on your website is useless unless it’s easy to read. To start with, it’s vital to use a good font that can be read clearly and quickly without any trouble. It should be relatively bold and contrast greatly in colour with the background colour of your website so that it stands out.
Your site should already be optimised for use on mobile websites so that your content can be read on all devices. This might affect the font you use for your text though. Some fonts look really good on big screens but can be near impossible to read on small screens like those on mobile phones, so think carefully.
Treat Every Page as a Homepage
People often make the mistake of thinking that the main place on which people land when they arrive on your website is your homepage. But that’s simply not true. Most people discover websites by clicking on links from search engines results pages. This means that they could find themselves on any page of your website, not necessarily your designated homepage.
So, if people are arriving at your website on all kinds of different pages, you need to make it easy for them to return to your homepage or get to other sections of your website. This might require an entire rewiring of your website and the introduction of an entirely new layout, so use a professional web developer to do the work.
Leave Plenty of Blank Space
A website is not like a newspaper; it doesn’t need to have every inch of the page covered with text and images. This can create a disorienting effect on visitors to your website because they’re not expecting it, and they won’t know where to look or what to read first. Instead, you should embrace blank spaces!
They’re nothing to be afraid of. It’s always better to leave too much blank space than to not have enough. Having large margins is a must if you’re publishing large blocks of text on your website. It makes the page much more aesthetically pleasing and stops it feeling overwhelmed with words.
Keep Your Photos in Proportion
When preparing your website’s layout, you should make sure that you use plenty of images. They’re a great way of adding a bit of flare and a unique identity to your website. If there are no images on a website, it can often look very plain and, frankly, pretty amateur. But when you use them, you need to use them correctly.
Something that look even more amateur than a website with no use of images is a website with images that are all stretched out of proportion and the wrong sizes. Remember, if your images are too small, the images will look pixelated, and that’s not what you want first-time visitors to your website to see.
Making your website as strong as it can be is a big part of running a successful business, so put these tips into action.